Ariat International Continues Historical Title Sponsorship of Ariat Tulsa Reining Classic

ATRC 14As title sponsor of the Ariat Tulsa Reining Classic since 2005, Ariat International has played a significant role in the success of this major Reining event. Introduction of Ariat products to a  wide range of participants at the event has helped the 20-year-old company quickly gain popularity among Reiners as a go-to source for footwear and apparel. With renewal of support for the 2013 Ariat Tulsa Reining Classic, Ariat International continues to demonstrate their passion for the horse industry.

Susan Alcala, Ariat’s Vice President of Partnership Marketing, reports, “At Ariat International, we take great pride in our continued support and partnership with the Ariat Tulsa Reining Classic.  Our long title sponsorship of this event, combined with the many other areas of connection to the Reining horse sport industry, has enjoyed much growth and development for the sport and sponsors alike.  We look forward to the future of this event and the continued bright future of the sport of Reining.”

 

Founded by Beth Cross and Pam Parker in 1993, Ariat revolutionized traditional riding boots for equestrian athletes with athletic shoe technology (an industry first), superior fit, comfort and performance. The company’s footwear and apparel is now sold in 45 countries and worn by top riders around the world.Today, Ariat International is the largest equestrian performance and lifestyle brand in the US, both English and Western. Ariat’s authenticity has inspired both riders and non-riders to embrace the brand and its products.
Now celebrating its 10th Anniversary, the Ariat Tulsa Reining Classic continually strives to provide an innovative, top-notch event for competitors and fans alike, while promoting the health and future of the Reining industry. Similarly, Ariat International stands for traditions reinvented, boasting performance innovation, authenticity, and modern equestrian style.

Colleen McQuay of the Global Reining Sport Group, producer of the Ariat Tulsa Reining Classic, expresses her gratitude to Ariat International for continued belief in and contribution to this event, “Ariat is a well-grounded company with an excellent vision for the future. They continually demonstrate their understanding of the needs of the horse industry, rising to the occasion time after time. The Global Reining Sport Group sincerely appreciates Ariat’s contribution to this event and the Reining industry as a whole.”

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