SmartPak Joins Forces with 2012 Ariat Tulsa Reining Classic

atrc 7Industry leader and cutting-edge service provider, SmartPak has joined the Ariat Tulsa Reining Classic as a corporate sponsor of the 2012 event and title sponsor of the SmartPak Non Pro Derby.  Known for supplements, equipment, tack and equestrian apparel, SmartPak is one of the most recognizable names in the equestrian industry and now will enjoy an even bigger presence at the Ariat Tulsa Reining Classic, this August 29th through September 2, 2012 in Tulsa, Oklahoma.

Offering $23,000 in added money in the SmartPak Non Pro Derby, SmartPak as a company is a perfect fit for the Ariat Tulsa Reining Classic.

The Ariat Tulsa Reining Classic has become one of the most high-profile events in the sport of Reining, an equestrian event that SmartPak also supports through their partnership with the sport as the Official Equine Health Retailer. “We are thrilled to be working with the Ariat Tulsa Reining Classic event again this year and to be able to increase our level of support by becoming a Corporate Partner, said Becki Goss, VP of Western Marketing at SmartPak. “As riders and competitors ourselves, we know just how much work goes into supporting an equine athlete and are proud to be supporting a first-rate event like the Ariat Tulsa Reining Classic.”

“The organizers of the Ariat Tulsa Reining Classic, the Global Reining Sport Group, feel strongly about our relationship with SmartPak because they…they just get us,” said Colleen McQuay, president of the Global Reining Sport Group.  “They are a group of business-minded horse people who are one of us – riders who want to take the best care of our horses.”

At SmartPak, the customer’s happiness is at the core of everything they do, from investing in extensive training so that SmartPak experts can answer all of their customer’s questions, to backing every order with a 100% Happiness Guarantee so that SmartPak customers can shop with confidence.

Over the years, SmartPak’s commitment to unsurpassed service has helped the company grow from a small supplement provider into the country’s largest online and catalog retailer serving the needs of the active and engaged horse owner

“At SmartPak, the core of our business is promoting smarter horse care. Whether it’s through our revolutionary supplement feeding system or our unrivaled customer service, we are always striving to find new ways to help our customers get more out of the time they spend with their horses,” explained Goss.  “And we’d like to wish all of the competitors a safe and successful show.”

To learn more about SmartPak and the diverse selection of products that they offer, visit

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